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Brand Naming, The Unsubtle (Trump) And The Subtle (Pharmaceuticals)
By Jay Gronlund President, The Pathfinder GroupJay Gronlund, president, The Pathfinder GroupPhoto: Jay GronlundMost people think “branding” is simply about creating a catchy, memorable name for a...
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Communicating Effectively Between Diverse Cultures Within a Company
By Ray ZinnAuthor Tough Things FirstRay Zinn, author, Tough Things FirstPhoto: Ray ZinnWe truly live in a global business environment.People are mobile. Silicon Valley, where I lead my semiconductor...
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Reaching Multicultural Audiences
The New Content Omnivore Paradigm By Adriana WaterstonSenior vice presidentInsights & Strategy, Horowitz ResearchAdriana Waterston, senior vice president, Insights & Strategy, Horowitz...
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Helping Hispanic Families Access Affordable Healthcare
By Mario AngladaCEOHoy Health Mario Anglada, CEO, Hoy Health Photo: Mario Anglada Three trends pose a growing issue for Hispanics families in the United States: 1) Hispanics have the highest uninsured...
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What To Expect From Generation Z
Branding Implications By Jay Gronlund President The Pathfinder Group Jay Gronlund, president, The Pathfinder Group Photo: Jay Gronlund We have heard a lot about Millennials (i.e., Generation Y),...
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The Global Employee Engagement Crisis
By Javier O. Delgado Chief executive officer of PeopleToo LLC Javier O. Delgado, CEO, PeopleToo LLC Photo: Javier O. Delgado Article Takeaways Employee engagement has barely budged in years Measuring...
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Micro-Influencers Are the Future of Marketing
By Isabel Rafferty CEO Canela Media Isabel Rafferty, CEO, Canela Media Photo: Canela Media In this age of social media and personal branding, people are more attuned than ever to the PR-speak,...
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Finding the silver lining in cultural appropriation
By Gabriela Lechin Senior vice president Global Results Communications Gabriela Lechin, senior vice president, Global Results Communications Photo: Global Results Communications Despite accounting for...
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Innovative Medicines and Vaccines to Fight COVID-19
Between Scientific Challenge and Reputational Impact Will the value of innovation be recognized? By Javier Marin Senior director Healthcare Americas LLYC Javier Marin, senior director, Healthcare...
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Covid-19 Marketing Idea: $117,514.21 Generated from Email Marketing
By Joy Gendusa Owner, PostcardMania Joy Gendusa, owner, PostcardMania Photo: PostcardMania In this new pandemic age, many businesses felt the impact of COVID-19 in a major way, including my own,...
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